Category: Retail en

Assignement of the redesign for the whole italian  branches  of E.On . , one of the main energy operators in Italy. According to the brand identity, the concept of a smart atmosphere was  the core of the project. A place where welcoming customers and presenting offers for different energy solutions for homes.

Brand ideation and design for all of points of sale in Italy: Milano, Arona, Biella and abroad in Beirut and Riyadh. MAG is a new gelato concept store with a “past mood” thinking aimed to create an opportunity for the customers, to choose a total design project from the materials to the visual communication by offering an high quality project.

PARADIS the ice cream in Norway. A new brand born few years ago, we managed the new brand identity, the gelato store design in Oslo and the Temporary Store along the seafront.

We played it clever, by offering unrecognizable flavours, the ones of the new rolls launched by the marketing campaign. Through  a well-conceived sensational strategy, fiction and astuteness, McDonald’s created a real event through media, by suprising the whole audience, with an echo through all the national medias.